With nearly 20 years of experience as a chef, Ken Concepcion opened Now Serving in Los Angeles with his wife, Michelle Mungcal, in the fall of 2017.  Concepcion’s love of cookbooks was born at an early age, reading his mother’s Joy of Cooking and Good House Keeping cookbooks. Later as a novice, self-taught cook he relied on cookbooks as a way to educate himself to keep up with his fellow cooks in the kitchen.  A native New Yorker, Concepcion graduated from Washington University in St. Louis, where he also began cooking professionally. Before opening the only cookbook shop in Los Angeles, Concepcion was the Chef de Cuisine of CUT By Wolfgang Puck in Beverly Hills, CA.