Kendra Aronson is a food stylist, food photographer, and the author of The San Luis Obispo Farmers’ Market Cookbook: Simple Seasonal Recipes & Short Stories from the Central Coast of California. She raised $26,714 on Kickstarter to fund her first print run of 2,000 copies—which sold out in just 20 days. Now in its third print run, her self-published cookbook has sold over 14,000 copies and she even received a book endorsement from farm-to-table goddess Alice Waters. Her successful self-publishing journey has been featured in the San Francisco Chronicle, on Food52.com, and on the Radio Cherry Bombe podcast.